PR strategy is a complete map of your brand’s PR activities. The tasks of the brand containing the decisions and the purposes and their achievement by means of PR methods are specified.
PR strategy includes:
1. Tasks and goals
2. Target audiences
3. Keys of interaction with audiences
4. Analysis of the media field
5. Research of competitors
6. Brand research
7. Company brand and personal brand
8. Mass media
9. News feeds
10. Plan and Tactics for filling the media field
11. Recommendations for the preparation of materials
12. Templates of interaction with mass media
13. Media card
14. Media kit
15. Example of creating and processing a media contact database
16. Information partnership 17. Opinion Leaders
When do you need a PR strategy?
If you plan to start a full – scale PR work, you understand the value of PR and want to confidently bypass competitors with accurate PR tactics. PR strategy is a road map for those who plan to become a brand or win new loyal consumers.
